About Us
Our Mission: Avoid traps, Save money, and Choose the RIGHT car.
Who I Am?
Hi, I’m Tony Long — a former Lexus top salesperson who decided to “graduate” from the showroom and start something more meaningful.
I studied Automotive Engineering in Germany and Engineering Management in Italy, before moving to Canada to complete my Master’s at NYIT Vancouver. I finished the two-year program in just two semesters with a 3.95 GPA — fast, focused, and efficient.
After graduation, I entered the automotive industry from the frontlines — not in manufacturing (which is limited in BC), but in car sales. I started with used cars, moved to American brands, and eventually joined one of the busiest and most professional dealerships I’ve ever worked with: OpenRoad Lexus Richmond.
In just the past year, I helped nearly 200 customers get their cars — each one with a unique story. Over time, I’ve advised and supported over a thousand clients through car buying decisions, price reviews, and product comparisons. These real, hands-on experiences gave me insight that few outside the dealership ever see.
Why I Started This
The car market is changing — prices are high, information is scattered, and many buyers feel overwhelmed or misled. After years of working in showrooms, I realized that what most people truly need isn’t a better deal — it’s better guidance.
That’s why I stepped away from dealership sales and started this platform: to offer honest, practical, and completely free car advice, from the perspective of someone who’s been on the inside.
This isn’t a business. It’s a mission. I now dedicate my time to helping people make smarter, safer car-buying decisions — sharing insider tips, analyzing quotes, comparing trims, and walking alongside buyers through the whole process.
Whether you’re new to Canada, buying your first car, unsure about financing, or torn between brands, I’m here to help you navigate it all — without pressure, bias, or hidden agendas.
How It Works
Everything starts with your questions. You can reach out with your needs, a quote you’ve received, or just a few cars you’re considering. I’ll personally walk you through:
🚘 Which model or trim best fits your needs
💬 How to communicate with dealerships
📄 How to understand and break down quotes
🎯 What’s a fair price and how to negotiate it
🛠️ What to expect after the purchase
The consultation is 100% free — no referral links, no sponsored bias, no brand agenda. I’m not here to sell you a car. I’m here to help you buy one with confidence.
Every month, I also offer in-depth, one-on-one help to a few people — guiding them step-by-step from research to test drive to final delivery.
Why Is It Free
This platform exists to share what I know — not to profit from it. I believe that everyone deserves honest, unbiased car advice, especially when buying a car is one of the biggest financial decisions many people make.
I currently offer this service as a volunteer, and we keep operating costs low. The site is supported through:
❤️ Voluntary donations from those who find value in what we do
🧰 Partnerships with trusted car-related services (like dash cam installation, detailing, or repairs)
📣 In the future, we may accept ads — but we’ll never let sponsors influence our car recommendations
The goal is to eventually grow into a fully independent, community-driven car advice platform — maybe even a nonprofit. No matter how we grow, your trust will always come first.